Samsung on the verge of overtaking Nokia in Europe

Written on 4/13/2009 12:57:00 PM by poison_ivy

Looks like Samsung's aggressive marketing strategy is paying off. According to UnwiredView, a recent market study conducted by GFK Market Research group shows Samsung topping the list of popular mobile phones here in the UK as well as France, Italy, Belgium, Switzerland, and Russia.

The Samsung F480 is one of Samsung's best selling mobile phones with sales reaching more than 5 million units. In Russia, Italy and Netherlands, Samsung's mobile phones account for at least 30 percent of the total number of units sold in these countries.

It's really not surprising. Samsung did a good job of having an extensive portfolio of mobile phones ranging from high-end to low end. Plus, what's nice is that they don't use just one BORING OS. They have their own OS, Linux, and Windows Mobile so there's always variety.

I think the problem with Nokia phones is that if you've seen one, you've seen them all. And it's not just the design that's getting boring, it's the same old Symbian OS. Sure, those who don't like any learning curve when getting a new handset might opt for a Nokia but advanced users want something more. And that's why Sammy's getting popular. They have VARIETY...jot that down Nokia.

Posted in Mobile Phone News, Nokia, Samsung mobile phones |